If you are a newbie blogger than this article about on-page SEO tips is very important to get better ranking in search engine. For this, you have to be spot on in SEO of any article you want to rank. Most of the newbie bloggers finds it difficult to get traffic from search engine as they applying proper search engine optimization techniques on their blog.
Every blogger should that When it come to SEO, it is of two types: On-Page SEO and Off-Page SEO
On-Page SEO: It refers to optimizing a page or post to get better ranking in search engines. In this all the optimization techniques will applied on the site. These types of techniques include Keyword in title, internal linking and more.
Off-Page SEO: Off-Page SEO is totally from on-Page SEO. In this we do many SEO related task outside the website or blog. These type techniques include social media sharing, blog commenting, participating in related forums and more.
You have to remember one important point that on-Page SEO comes first. As with it, you can easily rank any low competition keywords without doing off-page SEO. I am stating this on the basis of my personal experience.
You should not expect any copied or low-quality content to get higher ranking by applying proper on-page SEO techniques. To make SEO work for your blog, you should always produce high quality content.
Let’s proceed to get more detail on this topics.
On-Page SEO Techniques Which Google Loves
1. Create High-Quality Content
Google loves high quality content. So your blog should produce high-quality & unique content which is highly targeted to your blog’s readers. No SEO technique will work, if you are producing low-quality & thin content. While creating content for your website or blog, just focus on these below points:
- Original content
- Well researched
- Content created for readers not for search engines
The content you are producing should be original, well researched and created for your blog readers. You should not produce & publish articles just to update your blog. All of blog content should target your blog readers. Google is always working on to make their algorithm to give natural results.
2. Page Title
Your Page title is the most important SEO factor that search engines take in consideration while ranking a page. You should create a unique title for every post & page on your blog. One of the most important SEO point about Page Title is to include the “targeted keyword” in post title.
It is also highly recommended to put that keyword in starting of the page title. It will easily impact blog post’s ranking in search engines.
Let me give you an example. Suppose you want to write an article on getting high quality backlinks. In this post, you are targeting the keyword “Get High Quality Backlinks”. So you should include this keyword in title like “How To Get High Quality Backlinks”.
3. SEO-Friendly Permalink
Permalink URL structure is another SEO factor which contributes to search engine ranking. What should we do to create SEO-friendly permalink structure. You should focus on below points while creating permalink structure for your new blog post.
- Keep permalink structure user-friendly & simple. For e.g, I saw on many blogs, URL structure is like xyz.com/p=123. It is an ugly-looking URL and users should avoid it.
- Include targeted keyword in permalink URL. For e.g, for this post, I will include targeted keyword “On-Page SEO” in URL.
- Always keep permalink URL structure short. Don’t create long permalink.
4. Tags In Body Of Post
Under this heading, I am talking about H1, H2, H3, H4 etc. For creating an SEO-friendly article, the title of every post & page should be reserved in H1 tag. Also we should not use H1 tag any where in post. It should only be used for “Post Title”. We should also use H2 and H3 tags for headings & sub-points respectively.
Also put your “targeted keyword” in H2 & H3 tag. But it should look natural to users. Google gives priority to keywords included in body tags and make content more understandable to search engine crawlers.
5. Keyword Density
Although I always advocated to write content in natural way and forget about keywords. But Keyword density still plays a role in ranking any content. Remember one point “not to repeat keywords without any need”. Always include the keyword in the post in natural way. If you will repeat keywords on the article excessively, your blog will be penalized for “Keyword Stuffing” which is unnatural SEO practice. So you should always avoid this unnatural SEO practice.
Always tries to keep the keyword count between 2-4 percent. Still there is doubt on the optimal percentage for keyword density. For me, I never calculated the keyword density while publishing any post. I just write naturally on a subject.
I recommend you to not give much focus on “Keyword Count”. Just write naturally and focus on bringing best possible content to your readers.
6. Use LSI Keywords
In SEO, LSI stand for Latent Semantic Indexing. By including LSI keyword in your article, you will tell search engines specially Google about relevancy of the content. Google will understand that content in better way. Instead of stuffing focus keyword, sprinkle the LSI keywords along with the focus keyword in natural way.
How you will find “LSI Keywords” for any keyword. Whenever you will search for any query in Google at bottom you will get LSI Keyword for that. It will find under “Searches related to”.
7. Keyword In First 100 Words Of Post
It’s recommended to put the Keyword in first 100 words of any article you are writing. By doing this, your will tell Google much better about your content topic.
8. Image SEO
Optimizing Images for search engines is a vital part of on-page SEO. Images can make your content more engaging & visually appealing. SEO friendly images can significantly contributes to your blog’s whole SEO.
To optimize images of any blog post, you should fill the two field of Title and Alt Text. Title of any image should be descriptive and should include focus keyword. For Alt text, use only focus keyword.
Also never forget to include underscore(_) between every word of Title. For e.g. on_page_seo_techniques.
9. Page Loading Speed
Page Loading Speed of any blog is an important factor which determines search engine ranking. You should also focus your efforts on improving the page loading speed of your blog. Some of the basic task by which speed of your WordPress blog can be improved includes using CDN, compressing images, fast web hosing, caching plugin etc.
10. Interlink Your Post & Pages
Internal Linking includes that task of interlinking of various posts and pages on your blog. By internal linking properly, you can significantly boost your blog’s SEO. Interlinking your posts have significant impact on bounce rate as it will surely get reduced. A deep internal linking structure helps Google to easily crawl every content of that particular blog.
While linking internally to your blog diversify anchor text. I will show you this by interlinking one of my post here “Why You Should Start A Blog“. I have done the task of interlinking here.
11. Outbound Links
Outbound links should be used on every blog post. But those website which you are linking to must be an authority & relevant to your content. According to study, sites which linking to authority websites like Harvard, NASA and CNN get slight boost in ranking.
12. Other Tips
- Write long & in-depth content that contains a minimum of 1500 relevant words.
- Reduce bounce rate by applying a clean & simple design on your blog.
- Proofread your article perfectly
- Use breadcrumbs
- Create a unique meta description
So these are the best on-page SEO techniques that can easily increase search engine ranking of any blog if used properly for a period. It is highly recommended to apply all of these SEO techniques to see the best results. If you will these SEO techniques for a long period, you will surely see a large boost in search engine traffic.
If you have any questions regarding this post, you can post that in the comment section. Also, don’t forget to share this post on social media.