SEO is the short name of Search Engine Optimization. A blogger or webmaster is already known to this term SEO. A website or blog is complete without proper search engine optimization. If you don’t know What Is SEO? SEO is all about optimizing our website according to search engines webmaster guidelines and getting free traffic from search engines.
Search Engine Traffic is the most valuable traffic as it coverts very easily. Whether you apply Adsense or Affiliate Marketing on your blog, your blog needs traffic from search engines in order to make money. Most of the newbie bloggers consider SEO as a complex subject for their website or blog. They are just looking for some magic SEO trick which can easily skyrocket their search engine rankings. But there is no magic SEO trick like that. In order to improve your blog and ranking, you have to just work on basics of SEO.
These days competition in blogging arena is very tough. So in order to stand strong in this tough competition, all you need a blog with compelling content with basic search engine optimization techniques. In these modern technological days, it’s a fact that most of the people do research on the internet before purchasing a particular product. There are high chance that your blog or site can easily impact their buying prospects. It can only happen, if your site have high search engine rankings.
Though getting higher search engine rankings or improving a blog is based on how consistent you work on your site. So let’s go ahead to know the basics SEO tips to improve your blog.
Top 10 Basic SEO Tips To Improve Your Blog (Improve Search Engine Ranking)
1. Creating Valuable Content
For getting higher search engine rankings, you should publish valuable content on your blog. Most of sites on web will tell you to produce unique content. It’s also good to produce unique content. But worth you time. Let me tell you what is unique and valuable content.
Unique Content: For example, if there is a topic about “reasons to use Firefox”. If you find a n article about the same topic and write another article on your blog in your own words. In this situation, your post will be treated as unique content. As a question to yourself. What will you are adding to your readers by writing a particular article..
Valuable Content: Valuable content is content which adds value for your blog reader. By valuable, we means unique information which is not found on web before it or written by very few ones. For e.g, you analyzed a particular version of software says Firefox & Chrome and after doing a research, you produce an article “Firefox vs Chrome”. You have included all your observation including stats, screenshots of browser and other reports. You wrote that post on the basis of your personal experience that’s why its valuable content.
The benefit of valuable content is that it will easily get useful & high quality backlink and social share skyrocket. Both these points are vital for improving the ranking of your blog.
2. Speedup Your Blog/Site
Site Speed is one of the small but important ranking factors Google takes into consideration while ranking a web page. So you should make your WordPress blog as most are WordPress, as fast as possible. To make a WordPress blog speedier, you need to use a caching plugin like WP-Super cache or WP Fastest Cache, cut down unnecessary widgets, delete the unused plugin, etc. A beginner site can rely on Shared Web Hosting but as traffic grows, you should opt for a decent VPS Hosting or a Dedicated server according to usage. Theme of the blog also affects site speed. You should choose a premium WordPress theme like Genesis Framework or MyThemeShop.
If you are in confusion that how Google gives higher ranking to a site with fast loading speed then here is the answer. Google only wants the best user experience from a website. A fast loading website keeps your user happy and if users are happy with a site, Google will automatically become happy with your site.
To check your website speed, you can go to PageSpeed Insights.
3. Make Your Site Mobile Friendly
These days people visit an website mostly from their mobile device. Big sites like Twitter and Facebook get their most traffic from mobile devices. Google also recommends every webmaster too have its site mobile friendly. If one site is not mobile friendly, Google will decrease your site ranking. So its all about user-friendliness on mobile devices.
4. On-Page SEO
On-Page SEO is all about creating better content along with optimizing it for major search engines. On-Page SEO comes first. So you have SEO optimize your web page to get better rankings. On-Page SEO factors includes getting your keyword in the title tag, drizzle the keyword in the body of post, include LSI keywords, include keyword in H2 tag, target keyword in URL, use attractive images with a keyword in alt tag and create long content.
If you targeting a low-competition keyword then you can easily outrank competitors with just On-Page SEO. Make sure that you do a perfect job in On-Page SEO.
5. Update Your Site Regularly
Your blog should be updated regularly with useful content in order to make Google to fall in love with your blog. I recommend you to update your blog with one article in minimum 2 days. If you can post on daily basis then it will be best. Google will give your site a slight boost in SERP if updated regularly.
Also your blog reader will be more happy, if your blog got updated on daily basis. It will eventually lead to increase in traffic.
6. Attract Follower On Your Social Media Profiles
You should build social profiles on Facebook, Twitter and Google Plus in such a way to get more follower and fans. Create compelling content and share it on social media. Keep your existing fans engaged in your page. More follower will lead to more shares for your valuable posts and it will boost search engine ranking as consider social signals is a ranking factor.
7. Keep Your Blog Design Simple But Attractive
Site design also plays an important role in making the reader stick to your blog. In fact, design of your blog is just like a brand. Make your design attractive and simple. Some bloggers makes their blog design complex in order to make that professional. But it’s not that way
Your blog should clear shows menu from where user can navigate easily. Include a search box to search for content, social profile icons, logo at a place etc. Whatever you do with blog design, your primary goal is to keep better user experience every time. It’s wise to not go for flash ads. Also, keep ads count to a minimum.
8. Build High-Quality Backlinks
Backlinks are the key to get higher ranking in search engines. But you should not rely on the quantity of backlinks instead quality. To create high-quality backlinks, you can go for guest posts, creating infographics, interviews, podcast and more. Valuable content tends to get high-quality backlinks without doing any work and in a short time.
9. Mind The Keywords
You should know about the keyword you are targeting for a particular post. It will help you to create content around a particular topic and in the long-term, it will help you to get traffic from search engines. It’s highly recommended to target long-tail keywords as most people search for that and competition will be low.
You should target the keywords according to your business area of the website.
9. Measure The Results And Improve
I recommend you to be consistent in your work and major your SEO results after a short time. Check upon your backlink, keyword ranking position and if required change your strategy accordingly. You have to build your content marketing plan according to your results.
So these are basic SEO tips to get better search engine ranking and improve your blog. Don’t these are the basic SEO strategies and will not change. So you have to build your site by considering all these SEO tips. Go and check your blog against all these basic SEO tips, apply them accordingly.
Remember all these above points are the base of today’s SEO. If you are not building your site according to these tips then the future of your blog will surely be in dark.